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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Repurchase Intention

Three, seven-point items are used in this scale to measure the likelihood that a customer will visit a particular retail store again for the purpose of buying something from a particular product category.