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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Repurchase Intention Towards Shopping Websites

The scale is composed of four items that measure a consumer's expectation of making purchases from shopping-related websites in the future.  As currently phrased, the items are not specific to a particular website but rather to online shopping in general.  Further, since each item refers to repurchasing, the implication is that the respondent has bought online in the past.