Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Resilience

With six, seven-point Likert-type items the scale measures a person’s ability to recover from stressful events that are experienced.

Key Words

personality, affect, stress, recovery

Newest Scale Reviews

Attachment to the Brand

The extent to which a consumer has an emotional bond and kinship with a particular brand is... read more »

Brand Improvement

With four, seven-point items, the scale measures how much better the most recent model of a... read more »

Fit (Brand With Cause)

The compatibility of a brand and a cause-related organization having some sort of partnership is... read more »

Variety-Seeking Tendency (Brands)

This three item, seven-point Likert-type scale measures the degree to which a customer gets... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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