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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Restriction of TV Viewing

The scale is composed of three, five-point items measuring the degree to which a parent reports actively controlling when, what, and how much television a child is allowed to watch.