You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Results of Store's High Prices

Three, seven-point statements are used to measure a consumer's attitude regarding the monetary costs a company will incur if it has high prices. In the study by Srivastava and Lurie (2004), the "costs" referred to a price matching guarantee that was described in a scenario that subjects read before completing the scale.