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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Retail Patronage (Importance of Convenience)

The scale is composed of three, seven point items intended to measure the importance a consumer places on convenience-related factors when choosing where to shop, with an emphasis on the ease of getting there and the hours of operation.