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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Retail Patronage (Importance of Convenience)

The scale is composed of three, seven point items intended to measure the importance a consumer places on convenience-related factors when choosing where to shop, with an emphasis on the ease of getting there and the hours of operation.