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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Retail Patronage (Importance of Merchandise Variety)

The scale has three, seven point items that are used to measure the importance a consumer places on a shopping center having a wide variety of merchandise for the purpose of selecting where to shop, with an emphasis on the set of stores having well-known brands and new products.