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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Retail Patronage (Importance of Special Services)

This scale has three, seven point items that are used to measure the importance a consumer places on choosing to shop at a mall or shopping center because it has stores/services that others do not, such as a movie theater, bank, restaurant, and hair salon. This scale was called enhancements by Ganesh, Reynolds, and Luckett (2007).