You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Retaliatory Behavior (Revenge)

With five, seven-point Likert-type items, this scale measures a person's motivation to engage in activities that are expected to hurt the business which the  respondent believes is responsible for some sort of damage.  The scale has also be referred to as desire for revenge and desire for retaliation.