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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Retaliatory Behavior (Revenge)

With five, seven-point Likert-type items, this scale measures a person's motivation to engage in activities that are expected to hurt the business which the  respondent believes is responsible for some sort of damage.  The scale has also be referred to as desire for revenge and desire for retaliation.