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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Retaliatory Behavior (Revenge)

With five, seven-point Likert-type items, this scale measures a person's motivation to engage in activities that are expected to hurt the business which the  respondent believes is responsible for some sort of damage.  The scale has also be referred to as desire for revenge and desire for retaliation.