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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Returning Products (Effect on Stores)

Using four, seven-point Likert-type items, this scale measures a person's attitude about the financial consequences of customers returning products that have been used and/damaged. The implication is that it is improper to take products back if the use and/or damage to the products was the fault of the buyers, not the sellers but that people vary in the extent to which they believe the practice does significant financial damage to a business.