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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Returning Products (Social Norms)

This scale uses four, seven-point Likert-type items to measure a person's belief that among his/her friends and family it is considered acceptable to return products after they have been used or damaged.