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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Review Helpfulness

With three, seven-point uni-polar items, the scale measures the quality and usefulness of a review that a person has read.  The object of the review is not stated in the scale items themselves but has to be provided to participants in the instructions or the context.  The scale seems to be flexible for use with a wide variety of things that could be reviewed, e.g., products, companies, charities, political candidates.