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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Review Helpfulness

With three, seven-point uni-polar items, the scale measures the quality and usefulness of a review that a person has read.  The object of the review is not stated in the scale items themselves but has to be provided to participants in the instructions or the context.  The scale seems to be flexible for use with a wide variety of things that could be reviewed, e.g., products, companies, charities, political candidates.