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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Reward Policies (Controlling)

In this scale, three, five-point Likert-type items are used to measure the degree to which a person believes a business which provides him/her with some sort of benefits is restrictive in the use of those benefits.