The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Reward Policies (Controlling)
In this scale, three, five-point Likert-type items are used to measure the degree to which a person believes a business which provides him/her with some sort of benefits is restrictive in the use of those benefits.
Key Words