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Testimonial
The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation
Rhythm
The scale uses three, seven-point unipolar items to measure the extent to which a person perceives words or sounds to have a cadence and/or rhyming quality.
