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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Risk (Financial)

The scale is purported to measure the perceived degree of financial risk associated with purchase of a specified product. Financial risk has to do with the uncertainty and monetary loss a person thinks could be incurred if a product does not function at some expected level. Shimp and Bearden (1982) used a three-item, nine-point version of the scale, whereas the version used by Grewel, Gotlieb, and Marmorstein (1994) had three items and a seven-point response format.