As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Risk (Performance)
The scale is composed of six, seven-point Likert-type statements that measure the degree to which a person perceives there to be risk in buying a certain product due to doubt that it will satisfactorily perform the tasks for which it is intended.
Key Words