You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Risk (Performance)

The degree to which a person believes it is likely that a service would not be delivered or provided as expected is measure in this scale with three, seven-point Likert-type statements.