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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Sales Promotion Preference

Four, seven-point items are used in this scale to measure whether a consumer prefers to receive one particular sales promotion offer rather than another.  The scale is structured for the choice to be made between just two different offers rather than several alternatives.