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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Sales Promotion Preference

Four, seven-point items are used in this scale to measure whether a consumer prefers to receive one particular sales promotion offer rather than another.  The scale is structured for the choice to be made between just two different offers rather than several alternatives.