Scale Reviews

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Marshfield Clinic Research Foundation

Salesperson Listening (Responding)

The scale has four, seven-point Likert-type items that are used to measure the degree to which a customer perceives a salesperson was truly listening to him/her based on the responses the salesperson made.

Key Words

attitudes, listening, concern, salespeople, responsiveness

Newest Scale Reviews

Branded App Usability (Personalization)

The extent to which a branded mobile phone application helps a user believe its functionality is... read more »

Branded App Usability (User-Friendliness)

The ease of understanding and using a branded mobile phone application is measured with three,... read more »

Mobile Financial App Error

The scale uses five, seven-point Likert-type items to measure how much a person who used a... read more »

Security of the Credit Card App

Four, seven-point Likert-type items measure the extent to which a person believes that one... read more »

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