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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Satisfaction with Answering Questions

The three, seven-point Likert-type items are used to measure a respondent's attitude toward the process of responding to some questions they have just been asked. The context for the scale's usage was at the end of an experiment (Huffman and Kahn 1998).