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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Satisfaction with Answering Questions

The three, seven-point Likert-type items are used to measure a respondent's attitude toward the process of responding to some questions they have just been asked. The context for the scale's usage was at the end of an experiment (Huffman and Kahn 1998).