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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Satisfaction with the Decision

The scale is used to measure a person's satisfaction with the process of making a selection from among a set of alternative brands. The scale may be used prior to the consumer's consumption/usage of the product and is intended to be distinct from the type of satisfaction that can be measured after consumption has occurred. The full version of the scale has six items whereas the abbreviated version has three.