Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

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Marshfield Clinic Research Foundation

Satisfaction with the Discount

The degree to which a customer is pleased with the reduction in price that he/she was able to negotiate during a recent purchase is measured with three, seven-point Likert-type items.

Key Words

satisfaction, discount, deals, purchase, price, negotiation

Newest Scale Reviews

Economic Mobility

The belief that there are opportunities for anyone to make economic progress and be successful... read more »

Financial Responsibility

With seven, seven-point Likert-type items, the scale measures the degree of care a person... read more »

Financial Stress

Composed of five, five-point items, the scale measures a person’s belief that he/she is... read more »

Likelihood of Saving Money

The six, seven-point items in this scale measure a person’s expressed likelihood of... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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