Scale Reviews

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Marshfield Clinic Research Foundation

Satisfaction with the Discount

The degree to which a customer is pleased with the reduction in price that he/she was able to negotiate during a recent purchase is measured with three, seven-point Likert-type items.

Key Words

satisfaction, discount, deals, purchase, price, negotiation

Newest Scale Reviews

Attachment to the Brand

The extent to which a consumer has an emotional bond and kinship with a particular brand is... read more »

Brand Improvement

With four, seven-point items, the scale measures how much better the most recent model of a... read more »

Fit (Brand With Cause)

The compatibility of a brand and a cause-related organization having some sort of partnership is... read more »

Variety-Seeking Tendency (Brands)

This three item, seven-point Likert-type scale measures the degree to which a customer gets... read more »

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