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Scale Reviews

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The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Satisfaction with Life

The scale measures a person's level of satisfaction with life including his/her accomplishments using a set of evoked standards (relatives, friends). The scale has also been referred to as congruity life satisfaction (Meadow et al. 1992).