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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Satisfaction with the Outcome

Three, seven-point items are used to measure the extent to which a person is pleased with the result of a particular event, e.g., bargaining.