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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Schadenfreude (Malicious Joy)

The degree to which a person derives pleasure from the suffering that someone or something else has experienced due to his/her actions is measured with seven items.