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Marshfield Clinic Research Foundation

Second-Hand Shopping Motivation (Nostalgia)

Four, five-point items are used to measure the degree to which a consumer likes to shop at second-hand outlets because they tend to carry older items with a special meaning to the shopper that new items do not have.

Key Words

behavioral, motivation, shopping, symbolism, memory, nostalgia

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Three, seven-point semantic differentials are used to measure how much of a problem a customer... read more »

Social Status Pursuit Within the Community

The scale has three items that measure now much a person desires to gain more status or social... read more »

Taste Evaluation

With three, seven-point items, the scale measures how appetizing and satisfying a person... read more »

Softness of the Object

Four, seven-point semantic differentials are used to measure the degree to which an object has a... read more »

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