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Scale Reviews

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The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Security of Internet Financial Transactions

Three statements are used in this scale to measure how secure a person feels about engaging in various financial transactions online. The scale was called security risk perceptions by Montoya-Weiss, Voss, and Grewal (2003).