You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Self-Control (Spending)

The degree to which a consumer monitors his/her spending-related thoughts and regulates purchase decisions using self-imposed standards is measured using ten, seven-point Likert-type items.