This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Self-Control (Spending)
The extent to which a consumer has focused on constraining his/her spending in a particular context is measured with three, seven-point questions. The purchase context is not explicitly stated in the items and must be stated elsewhere.
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