The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Self-Efficacy (Financial)
Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.
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