This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Self-Efficacy (General)
With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.
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