You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Self-Efficacy (Product Evaluation)

A consumer's belief in his/her ability to evaluate a set of products and choose the best one is measured in this three item, five-point Likert-type scale.  The scale was called competence by Fuchs, Prandelli, and Schreier (2010).