The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Self-Esteem (State)
The full version of the scale uses twenty, five-point statements to measure a person's sense of self-esteem at a specific point in time. Thus, given the directions shown below, this is a state measure of a person's self-esteem rather than a more stable personality trait.
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