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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Self-Image (Body)

Ten, six-point items are used to measure the extent of a person's concern about his/her body, with particular emphasis on the anxiety caused by one's body shape and how it is might be viewed by others.