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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Self-Interest

These three, seven-point semantic differentials are used to measure the extent to which a person believes that a party is engaging in a behavior primarily for its own benefit, such as to make a profit.