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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
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Lecturer in Marketing, University of Malta

Self-Interest Motivation (Organization's)

Six, seven-point items are used to measure the degree to which a person views an organization as engaging in an activity out of self interest rather than for the public's interests. As used by Simmons and Becker-Olsen (2006), the scale compared what people thought about a nonprofit cause vs. its corporate sponsor announcing the relationship between the two.