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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Self-service Technology Quality (Customization)

The degree to which a customer believes a company's self-service technology (SST) is personalized based on its understanding of his/her individual preferences and needs is measured with three, seven-point Likert-type items.