You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Self-service Technology Quality (Functionality)

The scale uses five, seven-point Likert-type items to measure the degree to which a person expresses positive beliefs about the functional aspects of a company's self-service technology (SST), particularly its responsiveness, reliability, and ease of use.