This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Sensory Stimulation
How stimulating and exciting something is (or is expected to be) to the senses is measured with three, nine-point items.
Key Words