The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Service Dominant Orientation (Concerted)
Employing four statements, the scale measures the degree to which a customer believes that each part (employee, department, partner) of a particular service provider works “in concert” and as one to smoothly provide service to him/her.
Key Words