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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Service Dominant Orientation (Relational)

The extent to which a customer believes a particular service provider expresses genuine interest in him/her and encourages communication is measured with four items.