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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Service Quality (Physical Aspects of Retailer)

Six, five-point Likert-type items are used to measure the visual appeal of a retail facility to a consumer as well as the perceived convenience of its layout. None of the sentences explicitly mentions the outside of the store, though some sense of its appearance may come from item #2.