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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Service Quality of the Store's Employees

The seven-point Likert-type scale is used to measure a consumer's general attitude regarding the quality of service received from a certain store with an emphasis on the manner of treatment given by the employees.