Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Service Quality (Tangible Hospital Accommodations)
This four-item, five-point Likert-type scale is used to measure the degree to which a person thinks a hospital, and its rooms in particular, are appealing and clean.
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