The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Service Quality (Tangible Hospital Accommodations)
This four-item, five-point Likert-type scale is used to measure the degree to which a person thinks a hospital, and its rooms in particular, are appealing and clean.
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