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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Service Quality (Tangibles)

The scale is composed of three, seven-point Likert-type statements measuring an aspect of service quality focused on the degree to which a customer says the provider knows that certain physical aspects of the service are important to patrons and the respondent is pleased with them.