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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Shopping Intention

Using three items, the scale measures a customer’s positive attitude toward purchasing items in a store and shopping there again in the future.  Because the items are stated hypothetically and are indefinite about when the shopping would occur, the scale might more precisely be measuring willingness to shop or attitude toward the act of shopping than strictly shopping intention.