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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

In-Shopping Preference

This is a three-item, six-point, Likert-type scale that assesses a consumer's degree of loyalty toward local retailers. It was referred to as loyalty to local merchants by Hawes and Lumpkin (1984).