You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Shopping Value (Hedonic)

The five statements composing this scale are used to measure the degree to which a consumer believes that part of a particular store’s value is that shopping in it would be a pleasurable experience.  The statements are phrased hypothetically in order to fit situations in which respondents have not actually shopped at the store though they know enough about it to have an opinion.