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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Side Effects Likelihood

Using three, five-point Likert-type statements, this scale measures the degree to which a person believes that usage of a health-related good/service could lead to unintended reactions.  The construct being measured is akin to the uncertainty component of perceived risk (e.g., Cox 1967; Dowling 1986).