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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Side Effects Likelihood

Using three, five-point Likert-type statements, this scale measures the degree to which a person believes that usage of a health-related good/service could lead to unintended reactions.  The construct being measured is akin to the uncertainty component of perceived risk (e.g., Cox 1967; Dowling 1986).