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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Side Effects Severity

The scale measures how bad a person believes the unintended reactions of a health-related good/service could be.  The construct being measured is akin to the consequences component of perceived risk (e.g., Cox 1967; Dowling 1986).  Three, five-point items compose the scale.